Guiding the telling of the story of Bogi Latiner’s all-female SEMA car build targeted at empowering women and reaching the next generation of female automotive technicians.

Imagined and led by Bogi, this project gathered 90 women to be hands-on participants for building a 1957 Chevy pickup unveiled in BASF’s booth at the 2017 SEMA Show. See more about the project at